It turns out that not all viewers are watching the films they have started. Especially when it comes to big pictures, like Zach Snyder’s four-hour version of Justice League. If very few people leave the cinema due to the fact that the film is not liked, then at home it is much easier to pause the film and not return to it again.
Analytical agency Samba TV released data on how many households in the US and UK watched Snydercut and how many finished the film. It turned out that in the United States, only 36% finished watching, and in the UK 48%. In total, 2.2 million and 954 thousand households began to watch the film, respectively.
In the US, the film failed to catch up with Wonder Woman 1984. It was watched by three million households in a week. In the UK, Zach Snyder’s Justice League fared four times better, but in that country, Wonder Woman had to be rented separately.
It should be borne in mind that Samba TV takes into account only a fraction of households with smart TVs, so the actual statistics may be slightly different.