Amazon has launched a massive advertising campaign in recent weeks to try to persuade employees not to vote to form a union by demonizing and warning that the consequences will be worse than current conditions.
For a week, anti-union commercials were played on Twitch. Many streamers were shocked that parent company Twitch is using the platform and streamers as “union breakers”. Some openly stated on Twitter that they were against such methods of pressure, while others began to turn off commercials so that viewers did not associate streamers with Amazon’s actions. Moreover, there is definitely a decent proportion of Amazon employees among the audience.
Regular users simply complained that they regularly saw advertisements against union voting for about a week.
Considering that Amazon made over $ 125 billion in the last quarter and spends a lot of money on these ads, it’s ironic. After all, trade unions are aimed at protecting employees just against the tyranny of the company. But if the formation is voted on, then Amazon will lose total control over its workforce. And when capitalism reaches such proportions, total control becomes the main tool for subsequent enrichment.
Twitch has now said in a conversation with Motherboard that allowing these videos to be played was a mistake and will no longer be shown. The decision is positive, but considering how late it came, there can be a minimum of sense from it. Ultimately, control is still in Amazon’s hands.