IO Interactive head Hakan Abrak and GamesIndustry interview said that Hitman 3 paid off in less than a week. It seems like the secret is that IOI is publishing the game for the first time.
It is the fruit of love from fans and the studio. As developers and publishers, we are immensely proud that Hitman 3 is already making a profit. We recouped the total project costs in less than a week. We are in a favorable position and can confidently move forward in terms of our ambitious plans.
We were able to create a game that would appeal to our fans and deliver it in the most direct way: develop and publish ourselves.
Abrak believes that the secret lies in the close collaboration between the teams, which makes the publication very effective.
Hitman 3 was released on January 20. The game scored highly – 87 out of 100 on Metacritic.