Brand Finance has published a ranking of the most valuable brands in the world for 2020. The leader of the list was Apple, which over the past year managed to drop to third position, but in the end managed to regain the first line.
Brand Finance also mentioned fast-growing brands, of which Tesla is the leader.
Apple, Amazon, Google
The Cupertino-based company increased its brand value to $ 264.4 billion last year. She managed to move up from the third line, having increased the cost by 87%. Sales of various products and the promotion of digital services played a large role in this.
Apple is followed by Amazon with a brand value of $ 254.2 billion. Closes the three leaders Google, which increased the brand value for the year by only 1% to $ 191.2 billion.
Top 10 most valuable brands:
Tesla, Mercedes-Benz, Nissan
Tesla brand has become the fastest growing over the past year. The brand value increased to $ 32 billion, 158% more than a year earlier. At the same time, almost all other automakers have lost the brand value.
Last year’s leader Mercedes-Benz lost 10% in brand value at once ($ 58.2 billion) – this is the largest drop in the ranking among auto companies over the past year. Nissan’s profit fell 33% to its lowest level since 2009.
Netflix, Spotify, Disney +
Services for watching movies and listening to music showed growth last year. Netflix has 37 million new subscribers in a year. Brand value increased 9% to $ 24.9 billion.
Spotify also showed growth, with brand value growing 39% to $ 5.6 billion. Streaming services such as Disney + and HBO did the opposite, with brand values dropping 9% and 3%, respectively.
Brand Finance takes into account the prices of brands like McDonald’s, hotels, airlines and JD or Alibaba.com. You can read more here .