The next head of Intel is Pat Gelsinger – he will take office in February, but has already started taking part in meetings. According to the publisher The Oregonian , Gelsinger made it clear to employees that a dangerous new competitor has appeared on the market with which Intel will have to compete – Apple, which since last year switched to its own processors.
We must deliver products for the PC ecosystem that surpass anything that the Cupertino [Apple] company does. We should be much better in the future.
This does not mean that Intel does not consider AMD as a competitor, on the contrary, Ryzen chips are confidently taking a share from Intel. However, now for Intel, a significant loss has been Apple’s abandonment of Intel processors and the transition to its own architecture.
It is difficult to say yet whether the new leadership will be able to turn the situation around, but Gelsinger knows Intel well from the inside and the market responds positively to his appointment. When a new appointment emerged, the company’s shares were up 10%.