Although Survival Rust has long ceased to appear in the news on a regular basis, the game is still very popular. And on January 10, she managed to set a record for the number of players – 244 thousand players simultaneously. Prior to that, the record was 125 thousand players in April 2020.
The new wave of popularity of the game is associated with its publicity among some popular streamers. The game has a server called OfflineTV Rust . It is available by invitation only, and one of them went to streamer xQc. During the game on the server, he began to accuse some of the players that they used the broadcast to track the movements of the streamer and his team to further steal loot. Some players actually admitted this.
Although the situation is unpleasant, a number of streamers invited to participate were unhappy with how xQc behaves on the server and advertises the situation. However, it generated big headlines in the media that also drew the attention of players to Rust.
Facepunch Studios founder Harry Newman tweeted an infographic on Rust earnings. From it it became known that on two separate days in January, the game earned one million dollars.
The situation with streamers and a private server may seem a little far-fetched. But it helped a lot for Rust to attract new players, and make the studio more money for further development.