Facebook has published a study on mobile gaming, analyzing player behavior after the peak in March 2020 due to restrictions related to the COVID-19 coronavirus. Facebook Gaming and IQ analyzed responses from 13,246 mobile players from the US, UK, Canada, France, Germany, South Korea, Japan, Vietnam, and Brazil.
From March to July 2020, Germany, South Korea, the United States and the United Kingdom saw significant growth in their mobile gaming audience. It ranged from 25% to 34% in Germany, the US and South Korea, but most of the new users came in the UK, where growth was 50%.
Another interesting side of the study: new players tend to spend more money. For example, 41% of new players in the US spent money every month. Old players of this kind were 23%. Average monthly spending for newbies was $ 27.2 versus $ 17 for experienced US users.
The newcomers were defined by the study as people who did not play mobile games prior to the peak of the pandemic and currently play at least an hour a week. Existing players are people who have played mobile games both before the peak of the pandemic and now at least an hour per week.