Analyst firm Sensor Tower has published a detailed report on user spending on mobile apps in 2020. It turned out that in just a year they grew by 30% and reached an impressive $ 111 billion.
For the year in the AppStore and PlayMarket, people spent $ 72.3 and $ 38.6 billion, respectively. In both cases, the growth was about 30%. TikTok was the most profitable app, followed by YouTube and Tinder in third. The most downloaded are TikTok, Zoom and WhatsApp.
Smartphone gaming generated $ 79.5 billion: $ 47.6 on iOS and $ 31.9 on Android. The most profitable ones were PUBG Mobile, Arena of Valor and Pokemon GO. The most downloaded were Among Us, Garena Free Fire and Subway Surfers.
Experts noted that 2020 has become a very important year for the entire industry, and the rise in user spending shows how their preferences have changed.
