Research firm Vorhaus Advisors conducted a survey on virtual goods and their value in video games. It turned out that players were willing to spend more money on items and spend more time in the game if the items had a real value that could lead to income.
The survey involved 2,268 consumers.
63% of them are willing to spend more money, and 64% will play more often if in-game items had real value. However, 32% of surveyed gamers are worried about arbitrary prices for virtual goods, 6% believe that such goods give an unfair advantage, and 4% worry about dependence on virtual purchases.
Based on the survey results, Vorhaus Advisors believes that converting virtual goods into virtual assets will lead to more revenue for developers and an open marketplace for buying, selling and trading virtual assets. To implement such a function, the company advises using blockchain so that trade between players is free and confidential.
Our survey results show that we are just beginning to understand how companies can monetize their games.
Vorhaus Advisors CEO Mike Voorhaus
The downside to giving gamers complete freedom to control assets will be turning them into gambling and speculating in the markets. At the same time, the gray market for trading accounts, cosmetic items and other virtual property has existed for a long time, as well as services for the extraction of loot in virtual worlds.