Jim Ryan denies rumors Sony no longer prioritizes Japan

Jim Ryan denies rumors Sony no longer prioritizes Japan

Sony Interactive Entertainment CEO Jim Ryan was interviewed by Edge magazine, in which one of the questions related to Sony’s shifting interests and diminishing priorities in the Japanese video game market for the PlayStation. It turned out that this is not the case.

In issue 353, which went on sale December 3, Ryan was asked about “deliberately leaving the Japanese market.” Some have speculated that this happened after the change of action to circle and cross on PS5 for Japan. The fact is that in the West the cross means to accept, and the circle to cancel, but in Japan it was exactly the opposite until the new Sony console.

Ryan denied this:

“Sony’s position is that the Japanese market remains incredibly important to us. We haven’t had the same enthusiasm for the participation of the local developer community in years.”

Ryan noted that about a decade ago, Japanese developers seemed to be moving towards mobile gaming, but in the past 5 years they have returned to consoles and PlayStation.

“In the second half of the PS4 cycle, we saw higher levels of engagement from these Japanese publishers. This continues and intensifies with the PS5.

Japan, as our second largest market and the heart of Sony, is still very important to us.”

The PS5 was released in select countries, including Japan, on November 12, followed by worldwide on November 19. Now the console is almost impossible to find on the market.

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