NPD 79% of Americans Play Video Games

NPD 79% of Americans Play Video Games

Research firm NPD has published an annual survey of the American video game market. Judging by the data, it is on an unprecedented rise. The number of consumers playing video games in the United States increased by 6 points to 79%, while total time spent playing video games increased by 26% and spending on this type of entertainment increased by 33%.

These numbers are true for all platforms, but games for smartphones and consoles have seen the most growth. For the former, this is characterized by accessibility for the widest segments of the population, and for the second category – because of family games and online entertainment.

The audience of adult players showed a particularly strong growth. Time spent on video games among those between 45 and 54 increased by 59% and spending by 76%. For users aged 55 to 64, the numbers have increased by 48% and 73%, respectively. Even those over 65 began to spend 45% more time playing video games and 29% more money on this type of entertainment.

Naturally, the increase is associated with the COVID-19 coronavirus pandemic, due to which the majority of the population prefers to stay at home. Other types of entertainment have dropped significantly due to the restrictions associated with the pandemic.

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