Analyst firm Newzoo conducted a study in which they surveyed 4,000 gamers in the US and UK. It dealt with the variety of characters in video games.
54% of American gamers think variety is important in playable characters. 47% added that they had avoided playing the game in the past because they felt it was not made for them. The results were slightly lower in the UK, where 47% of respondents recognized the importance of different characters, and 41% avoided playing games that were not for them.
A third of all those surveyed said they prefer to play characters similar to themselves, and a significant proportion of them want publishers to take a certain position on social issues.
Certainly, some questions arise for the sample of survey participants. Newzoo presented the following data: 45% of players in the UK and USA consider themselves to be women. 13% of all respondents identified themselves as LGBTQ + in the US and 14% in the UK. 30% identified themselves as disabled in the US versus 20% in the UK.
In terms of racial diversity, 13% of British gamers said they belonged to an ethnic minority, and a third of American respondents were black, Hispanic, or Asian.