EA again faced a class action lawsuit. This time, the company was sued for its Dynamic Difficulty Adjustment. According to the plaintiffs, this provokes the purchase of loot boxes in the games of the Madden NFL, FIFA and NHL series.
The company disagrees with the allegations and says it goes against the essence of the games themselves.
EA has long been using technology where AI adjusts difficulty in real time so players don’t get bored and keep playing. The plaintiffs argue that this is done intentionally to push the gamer to buy loot boxes.
The lawsuit states that the dynamic complexity makes even professional players play worse, although their skill level is already high. In addition, EA denies the presence of such a system in their titles and does not disclose it.
A group of plaintiffs are asking the court to order EA to remove dynamic difficulty from games, as well as refund money spent on loot boxes.