It was previously known that Sony and Microsoft would sell their consoles at a loss, at least initially. Financial Times analysts cited specific numbers for the PS5. The experts considered not only the cost of the components, but also the logistics solution associated with the pandemic.
As a result, it turned out that Sony would lose $ 170 on each console sold. The PS5 will only see its payback in three years.
According to Sony CFO Hiroki Totoki, the point is not about making profits in a short time, but about the need to gain a foothold in the market for many years. All the company’s hope is in games and subscription services.