A few days ago, NBA 2K21 players complained that they were shown an unmissable ad before the match . Three days later, the developers reacted to criticism from fans, assuring that they would “fix the situation.”
How exactly is not yet clear.
In a tweet, 2K noted that ad integrations have been around for a long time, and in the case of N BA 2K21 , they weren’t implemented as planned. According to the company, the advertisement should not have been running before the start of the match.