Players of the basketball sim NBA 2K21 noticed that at the beginning of the match they start showing ads for Oculus Quest 2. These videos cannot be missed as they appear during downloads.
“It looks like a must-see ad is back in NBA 2K21. This Oculus Quest 2 video appears when you launch the game. By the way, the game costs $ 70”.
It is unknown if such ad integration will be available in the PS5 and Xbox Series versions. There is a possibility that 2K will completely turn off such videos, as happened in the case of EA and UFC 4. Players were outraged by the non-disconnectable banners, and the company went forward.