Riot is strongly promoting its sponsors this year not only on Summoner’s Rift, but also on the naming of items available in League of Legends.
The information that various advertisements in the form of banners will appear on Summoner’s Rift has already caused a lot of emotions. Meanwhile, Riot is not going to stop there.
Meanwhile, more and more people are starting to be disturbed by the names of items being changed by commentators.
Why is this starting to be a problem?
Normally, as is the case in such cases, topics on Reddit about it are removed. So the players assume new ones, hoping that this time they will be able to raise to more people. Yesterday one of the entries found its way to the main page.
As we read, the renaming of items by commentators is nothing more than “cing”. Already watching the professional games you can hear:
- Bud Light Ace – when Ace drops (Bud Light is beer)
- Red bull Baron – when the Baron is eliminated
Players point out to Riot that this is going a bit too far and in a moment the items will get their own names, including various sponsors, such as:
- Nike Berserker Greaves
- Adidas Mercury Treads
- Gucci Rabadon’s
- Ralph Lauren Bramble Vest
- Monster Energy Corrupting Potion
And it is not so impossible at all. Since Riot is introducing changes to the appearance of items, it may soon want to change their names only for esports games.
You can already see that some of them use names taken during matches and not the normal ones.
Will Riot do something about it? Rather doubtful. People watching LCS have been hearing and seeing the name Bud Light Ace for several months now, and so far nothing has changed in this regard except that there are also special advertising spots on Summoner’s Rift.