There is no denying that Epic Games has been creative with regards to the lawsuit against Apple over the removal of Fortnite from the App Store. While Apple has been much more silent on the situation, Epic Games has made it known that Fortnite needs to be “released”. As a result, fans who have sided with Epic Games can now show their support through official “#FreeFortnite” merchandise.
Together with Neff headwear, fans can “join the fight and grab the limited edition” of #FreeFortnite merchandise. The products in question include a number of short and long sleeve t-shirts as well as a face mask – all adorned with the very determined “Free Fortnite” slogan, alongside the Fortnite Llama logo, stylized similarly to the classic Apple logo.
The merchandise sells for between $ 12 and $ 28 and tells potential buyers to “join millions of fans in the battle for #FREEFORTNITE with this [item]”.
As mentioned, this isn’t the first time that Epic Games have involved fans in this legal dispute. During Fortnite’s initial withdrawal – following the implementation of Epic’s own in-game payment system, breaking the App Store’s terms of service – the publisher released a video both in-game and in line that poked fun at Apple’s iconic 1984 ad.
While Apple’s v. Epic Games issue is clearly legal and will be resolved through the legal system, it is clear that the creator of Fortnite is turning this case into something entirely different, much more than just a lawsuit.