Fortnite Battle Royale Banned From App Store: Apple Explains
Apple is definitely not laughing with the regulations of its App Store. Earlier today, Epic Games released an update for Fortnite Battle Royale that allowed players to avoid paying Apple’s 30% commission on in-app payments. Something strictly prohibited by the App Store rules. To push this update, Epic Games has also used a method to bypass Apple’s validation process for updates.
Apple didn’t take long to react: Fortnite is no longer available on the App Store. There is still a method to install the game on iPhone or iPad.
APPLE EXPLAINS WHY FORTNITE IS BANNED FROM THE APP STORE
The brand sent a statement to The Verge to explain its decision.
Today, Epic Games has taken the unfortunate decision to violate the App Store guidelines which apply equally to all developers and which are designed to make the store safe for our users. As a result, their Fortnite app has been removed from the store. Epic has enabled a feature in their app that has not been reviewed or approved by Apple, and they have done so with the express intention of violating the App Store guidelines for in-app payments that apply. to every developer who sells digital goods or services.
Apple therefore points to the two offenses committed willfully by Epic Games today. First the fact of publishing an update of Fortnite without going through the certification of the App Store, and therefore the control of Apple, to then offer players to avoid paying the famous 30% commission by purchasing direct the V-Buks to Epic Games. This update was also posted on the Play Store which charges the same kind of commission.
Epic has had apps on the App Store for a decade, and has benefited from the App Store ecosystem – including its tools, testing, and distribution that Apple provides to all developers. Epic has freely agreed to the App Store terms and guidelines, and we’re glad they’ve built such a successful business on the App Store. The fact that their business interests are now leading them to lobby for a special arrangement doesn’t change the fact that these guidelines create a level playing field for all developers and make the store safe for all users. We will do all we can to work with Epic to resolve these violations so they can return Fortnite to the App Store.
Here, Apple wants to emphasize the rationale behind the developer fees on the App Store. The store is a service offered by Apple to developers which notably includes an application highlighting, but also distribution, integration into rankings, and above all a place in a potential market of millions of iOS devices. Where Apple’s explanation once again becomes a bit silly is when the brand insists that the developers’ terms are level and that Epic Games will not receive special treatment. In other words, all developers would be in the same boat. Yet confidential Apple documents showed that companies like Amazon were entitled to preferential treatment on the App Store.
THE APP STORE AT THE CENTER OF ALL DEBATES
The move comes as Apple is the subject of two investigations in the United States and Europe regarding the brand’s practices with its App Store. In June, Microsoft indicated that Apple’s practices were much more embarrassing for free competition than those that won Microsoft’s conviction in the early 2000s. The giants have since come into conflict over the adoption of cloud gaming on Apple’s platform, which the firm formally refuses to see appear on its store. Microsoft is no longer hesitant to openly criticize Apple’s policy on the subject, as is Facebook, which offers a downgraded version of Facebook Gaming on the App Store.